Hospitality & Training Consultancy
Better service.
Stronger performance.
Percy King helps hospitality businesses improve how service is delivered—strengthening guest experience, team confidence and operational consistency.
Better experiences start with understanding what is really happening
When service isn’t performing as it should, training is not always the answer.
Inconsistent service can be caused by people, processes, communication, leadership, operation pressures - or a combination of them all.
Percy King helps identify what is really happening and where improvement will make the greatest difference.
Service Insights
Independent observation and analysis to identify what is working, what is getting in the way and where opportunities for improvement exist.
How we help
Training & Development
Practical, engaging training that helps teams understand the customer experience and translate learning into better everyday service behaviours.
Customer Experience Consultancy
Focused support for organisations seeking to strengthen service standards, customer journeys and operation performance.
Customer Experience isn’t just about making people feel good
Better experiences can influence satisfaction, loyalty, reputation, repeat business, team performance and commercial opportunity.
Percy King helps organisations make the connection between how service is delivered and how the business performs.
Meet the founder
Experience that understands the reality of service.
More than 20 years inside hospitality
Percy King founder Damien Hutchins has worked across restaurants, premium sporting hospitality at major events, corporate catering and VIP environments in the UK and internationally.
That operational experience provides a practical understanding of what happens when customer expectations meet the realities of service delivery.
His approach is calm, observant and practical—grounded in an eye for detail, genuine care for people and first-hand experience of delivering service when expectations are high.
Meet Damien
20+ YEARS IN HOSPITALITY
3 CONNECTED SERVICE PATHWAYS
1 FOCUS: PERFORMANCE THAT MATTERS
From insight to lasting improvement
HOW PERCY KING CAN HELP?
01
Training & Development
02
Service Insights
03
Consultancy
Practical learning that turns service standards into confident, consistent behaviour
Training that feels relevant to the floor
Delivered with warmth
Practical. Precise. Human
Built for real hospitality environments
Hotels, restaurants, premium events, venues and travel.
